When
Tuesday, July 22 2025
9:00am - 2:00pm
Where
The Drover Hotel
200 Mule Alley, Fort Worth, TX 76164
Tuesday, July 22 2025 9:00am - 2:00pm
Dos Equis 2025 College Football Kickoff Meeting @ The Drover Hotel
The Drover Hotel
Fort Worth, TX
Join Heineken USA at the Drover Hotel in Fort Worth for an event you won't want to miss. We'll be kicking off the 2025 College Football season, showcasing our plans for the upcoming Fall 2025 campaign. In addition, we'll have an exclusive sneak peek at our CFB partnership and activation plans for the coming season to help support our collective goals for the balance of the year. Lunch will be included.
For parking, please reference THIS MAP. There are several options in the area.
Arriving early? Join us Monday evening from 6-7pm for a Welcome Event at the Drover Hotel.
About Fort Worth
The city was founded in 1849 as an army station on a hill overlooking the Trinity River. Known as the birthplace of Western Movies, TV Shows (Yellowstone) & Famous Ranches. The Fort Worth Herd is the world's only twice-daily cattle drive.
Looking to dine out? Please support the following accounts:
Billy Bob's - World's Largest Honky Tonk
- Dos XX Bottles
Paloma Suerte - Tex Mex
- Dos XX & Tecate Bottles
Stockyard Saloon - Lively Western Themed Bar
- Dos XX Draft & Bottles
White Elephant - 19th Century Wild West Bar
- Dos XX, Heineken & Heineken Silver Bottles
Lonesome Dove - Western Steakhouse
- Dos XX & Heineken 0.0 Bottles
Second Rodeo - Great Patio with Live Music
- Dos XX Cans & Heineken 0.0 Cans
Panther City BBQ - Authentic Texas BBQ (THE BEST)
- Dos XX Draft & Bottles & Heineken 0.0 Bottles
Attendees Include
- Alison Payne, Chief Marketing Officer
- Julie Carbon, Vice President - Central Business Unit
- Frank Amorese, Vice President – Media and Partnerships
- Matt Saltzstein, VP Marketing Dos Equis, Tecate, & Red Stripe
- Matthew Vitris, VP National Accounts Off Premise
- Michael Miskiewicz, Sr. Director - National On Premise Sales
- Pat Carroll, Senior Manager - Shopper Insights
- Ryan Puskala, Zone Director Texas North
- Paul Aquino, Zone Director Texas South
- Federico Lemmen Meyer, Zone Director Southwest
Key Customer Attendees include
- Frank Romero, Vice President of Merchandising - Kroger
- Marcus Martinez, Grocery Field Merchandiser - Kroger
- Erin Ortuzar, Senior Category Manager Beer US - 7-Eleven
- Erika Thompson, Category Manager Beer West & Central - 7-Eleven
- Ryan Schemmel, Director of Alcohol Total US - 7-Eleven
- Dan Timm, Vice President of Beverage - On Deck Concepts
What's on schedule?
Arrivals
Continental Breakfast Provided
Meeting
Agenda:
- Open and Business Overview
- Consumer Insights
- Dos Equis Brand, Media & ESPN Partnership Updates
- Large Format
- Small Format
- On Premise
Break
Retailer Panel
Including guests from Boomerjacks, 7-Eleven, Kroger
Guest Speaker
Lunch
Departures
