When
Tuesday, July 22 2025
9:00am - 2:00pm
Where
The Drover Hotel
200 Mule Alley, Fort Worth, TX 76164
Tuesday, July 22 2025 9:00am - 2:00pm
Dos Equis 2025 College Football Kickoff Meeting @ The Drover Hotel
The Drover Hotel
Fort Worth, TX
Join Heineken USA at the Drover Hotel in Fort Worth for an event you won't want to miss. We'll be kicking off the 2025 College Football season, showcasing our plans for the upcoming Fall 2025 campaign. In addition, we'll have an exclusive sneak peek at our CFB partnership and activation plans for the coming season to help support our collective goals for the balance of the year. Lunch will be included.
Arriving early? Join us Monday evening from 6-7pm for a Welcome Event at the Drover Hotel.
Attendees Include
- Alison Payne, Chief Marketing Officer
- Julie Carbon, Vice President - Central Business Unit
- Frank Amorese, Vice President – Media and Partnerships
- Matt Saltzstein, VP Marketing Dos Equis, Tecate, & Red Stripe
- Michael Miskiewicz, Sr. Director - National On Premise Sales
- Pat Carroll, Senior Manager - Shopper Insights
- Ryan Puskala, Zone Director Texas North
- Paul Aquino, Zone Director Texas South
- Federico Lemmen Meyer, Zone Director Southwest
What's on schedule?
Arrivals
Continental Breakfast Provided
Meeting
Agenda:
- Open and Business Overview
- Consumer Insights
- Dos Equis Brand, Media & ESPN Partnership Updates
- Large Format
- Small Format
- On Premise
Break
Retailer Panel
Including guests from Twin Peaks, 7-Eleven, Kroger
Lunch
Departures
