Tuesday, July 22 2025
9:00am - 2:00pm
The Drover Hotel
200 Mule Alley, Fort Worth, TX 76164
Dos Equis 2025 College Football Kickoff Meeting @ The Drover Hotel
The Drover Hotel
Fort Worth, TX
Join Heineken USA at the Drover Hotel in Fort Worth for an event you won't want to miss. We'll be kicking off the 2025 College Football season, showcasing our plans for the upcoming Fall 2025 campaign. In addition, we'll have an exclusive sneak peek at our CFB partnership and activation plans for the coming season to help support our collective goals for the balance of the year. Lunch will be included.
Arriving early? Join us Monday evening from 6-7pm for a Welcome Event at the Drover Hotel.
Arrivals
Continental Breakfast Provided
Meeting
Agenda:
Break
Retailer Panel
Including guests from Twin Peaks, 7-Eleven, Kroger
Lunch
Departures