Tuesday, July 22 2025
9:00am - 2:00pm
The Drover Hotel
200 Mule Alley, Fort Worth, TX 76164
Dos Equis 2025 College Football Kickoff Meeting @ The Drover Hotel
The Drover Hotel
Fort Worth, TX
Join Heineken USA at the Drover Hotel in Fort Worth for an event you won't want to miss. We'll be kicking off the 2025 College Football season, showcasing our plans for the upcoming Fall 2025 campaign. In addition, we'll have an exclusive sneak peek at our CFB partnership and activation plans for the coming season to help support our collective goals for the balance of the year. Lunch will be included.
For parking, please reference THIS MAP. There are several options in the area.
Arriving early? Join us Monday evening from 6-7pm for a Welcome Event at the Drover Hotel.
About Fort Worth
The city was founded in 1849 as an army station on a hill overlooking the Trinity River. Known as the birthplace of Western Movies, TV Shows (Yellowstone) & Famous Ranches. The Fort Worth Herd is the world's only twice-daily cattle drive.
Looking to dine out? Please support the following accounts:
Billy Bob's - World's Largest Honky Tonk
Paloma Suerte - Tex Mex
Stockyard Saloon - Lively Western Themed Bar
White Elephant - 19th Century Wild West Bar
Lonesome Dove - Western Steakhouse
Second Rodeo - Great Patio with Live Music
Panther City BBQ - Authentic Texas BBQ (THE BEST)
Arrivals
Continental Breakfast Provided
Meeting
Agenda:
Break
Retailer Panel
Including guests from Boomerjacks, 7-Eleven, Kroger
Guest Speaker
Lunch
Departures